One Shopify store for every market

Separate stores for each country were costly and hard to run. Now one store sells in every market with its own language, currency and prices.

Service
Shopify development
Industry
Sporting goods
Duration
5 weeks
Close-up of a running shoe

Result

What changed

1

store for every market

+44%

sales abroad

−70%

admin work

Solution

What we built

Each country had its own store, so products, prices and promotions had to be managed several times over. The newer markets lagged behind and sold little.

  1. One Shopify store with Shopify Markets: language, currency, prices and delivery per market.
  2. Translations and SEO for each language, with separate domains or subfolders.
  3. Local payment methods, couriers and taxes.
  4. A new market goes live in days, not months.
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The example shows a typical solution. We don't publish client names.

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